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Geox is the shoe brand No. 1 in Italy and No. 2 in the world in the field of shoes every day.
The patented breathable membrane, made of a special micro-porous material absorbs sweat and throws him out, and your feet will sweat less and stay dry.

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  • GEOX - Scream Challenge with Infiniti Red Bull Racing Team

2. floor / location: 8 / phone: 033 265 875

The company was founded in 1995 by Mario Moretti Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter-element symbolizing technology.


Polegato was born in 1952 near Treviso. Originally groomed to take over the family wine-making business, company promotional material has it the idea for the shoe came when he participated in a wine industry conference in Reno; while out jogging in Reno's hot desert climate, his feet got hot from the exertion and he had the idea to cut a couple of holes in the soles of his shoes with a Swiss Army knife.


He developed the idea into a viable product with the help of a small leather-goods business his family owned.


After unsuccessfully pitching his invention to several established footwear manufacturers, but after having passed the market testing phase for a line of children’s footwear, Mario Moretti Polegato began large-scale production of shoes under the Geox brand name. That same year, he improved the original patent and extended the product range to men’s and women’s footwear

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